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What we did:
Solutions (How OPTASY Helped)
To address these challenges, OPTASY implemented a comprehensive strategy focusing on website redesign, SEO enhancement, and functionality improvement:
- Website Redesign: OPTASY crafted a modern and visually appealing design that aligns with Kirkor Architects' brand identity, enhancing visual engagement and user experience.
- SEO Optimization: Conducted a thorough SEO audit and ongoing optimizations to improve the site's visibility and ranking on search engines, thus boosting organic traffic.
- Enhanced Functionality and Accessibility: Improved the site's navigational structure and integrated features like dynamic maps and interactive contact forms. The website was also made fully responsive and compliant with accessibility standards.
- Content Management System Upgrade: Leveraged WordPress functionalities to empower Kirkor Architects with robust tools for easy content management and updates.
Results and Achievements
The redevelopment of Kirkor Architects’ website resulted in significant improvements across various aspects of their online presence:
- Enhanced User Experience: The new website provides a seamless and engaging user experience, with a modern design and intuitive navigation that significantly reduces bounce rates.
- Increased Web Traffic and SEO Performance: Enhanced SEO practices led to better search engine rankings, increased site visibility, and higher organic traffic.
- Improved Accessibility: Compliance with accessibility standards ensured that the website is accessible to all users, minimizing legal risks and broadening the firm’s audience.
- Showcased Architectural Expertise: The website effectively highlights Kirkor's projects and expertise, reinforcing their leadership in sustainable and innovative architectural solutions.
COVID TRIALS CANADA is a non-profit initiative supported by Think Research, the leading provider of cloud-based clinical solutions in Canada.CovidTrials.ca is the first patient portal developed to streamline the recruitment process of volunteers willing to participate in COVID-19 clinical trials.
What the Client Needed
The main goal was to get the CovidTrials.ca up and running as quickly as possible (time was a critical factor, given the…(Read more)What we did:
- We managed to build the website, from scratch, in record time, based on the wireframes that we received
- We worked closely with the client to customize some key pages/sections on CovidTrials.ca
- We managed to integrate the requested marketing automation tool, but not before we fixed some bugs in the Drupal module used for this integration
- We implemented the domain redirection requested
The Result
A crowdsourcing website with intuitive navigation where:
- the administrative team can edit content in no time
- users – patients volunteering to join COVID-19 clinical tests – can easily fill in a registration form with their data
The website successfully onboarded over 1,000 potential participants in six weeks and continues to attract public interest.
Mechanics Hub is the largest recruiting company for diesel mechanics and heavy equipment technicians in North America.
But that's the short description of their activity. If we were to detail upon it, we would say that Mechanics Hub is:
the leading online resource in USA and Canada for Diesel machinery professionals (mechanics, technicians, parts/service staff and shop managers...) seeking jobs
a content-heavy, one-stop resource updated…(Read more)
What we did:
Migrated the Website from Wordpress to Drupal
And this called for a complex, multi-step process, where we implemented content and assets migration from one platform to the other.
Simplified the Content Structure
We knew that reorganizing the content architecture so that it should be simpler and easier to follow was crucial if we wanted to improve the user experience on the website.
And this was definitely no easy task, but we managed to come up with a more solid, more logical structure for this content-rich website.
One that ensures a simplified, more intuitive navigation for its visitors.
Redesigned the MechanicsHub Website
And here we played with color contrasts: black and yellow.
Black was already the dominant color on the existing site and we added splashes of bright yellow, the same hue that you can find in their logo, to:
- reinforce their brand identity aesthetically
- draw attention to specific pieces of content on the website, leveraging this powerful contrast, and better guide the visitors to the key sections there
Overall, besides this strategic use of color contrast, our team strived to give the site's old design a cleaner, simpler look. To bring it up to date with the latest web standards.
Implemented Responsive Web Design
Again, ensuring that this heavy (and heavily diversified) content ecosystem was easy to navigate no matter the screen size, was a real "struggle" for our web designers.
Yet, we managed to make the content interface easy to navigate and user-friendly on all devices.
The Result
Mechanics Hub has gone from a clunky, overly cluttered and somehow too distracting WordPress site, to a:
- visually-pleasing
- inviting
- neatly and logically structured
... Drupal website with a simplified and more intuitive navigation and cleaner design.
Equal Opportunity Community Initiative (EOCI) is an international nonprofit that offers education-based programming to children in underserved communities.
Their efforts could be summed up in one sentence: Granting all children equal access to education.
"Creating a world where every child has the opportunity to succeed" (Equalopp.org)
It's a community of 5000 volunteers and donors that:
provides children at-risk with easy access to…(Read more)
What we did:
A user-friendly page layout
We soon realized that the key to turning an outdated Joomla website into a site that draws and hooks visitors in is... simplicity.
A simplified, clear and easy to navigate through page layout was the solution.
And so, we knew then that the Paragraphs module was the perfect tool for this project goal. It helped us break down the content into multiple reusable components.
Then, assemble a neat page layout, with clearly defined sections.
Moreover, the module helped us grant the best content experience to the end-users and the best editorial experience, as well. We knew that we would empower EOCI's editors to easily put together future page layouts of their own.
An intuitive information architecture
A rock-solid, clear website structure was crucial if we expected it to tell the organization's story with an impact.
Therefore, we changed the way the information was organized across the website. And we implemented a more intuitive navigation structure and clear conversion paths. Website visitors can now find the information that makes the EOCI's story, engage with it and... convert quicker.
"The company that manages our Google Ads has found that our conversions have increased. The traffic has remained the same, but the amount of time users spend on the website and the number of actions taken has gone up about ten-fold. That’s what we set out to do exactly. We’re seeing an ROI in a short amount of time: That’s a success for us completely." - Sean Kelly, Executive Director, Equal Opportunity Community Initiative
A new custom theme
The organization wanted their new website to be as visually-pleasing as... fast.
The new Drupal 8 website had to entice users, visually, before it could engage them. So, we created a new theme to help EOCI communicate their mission and their vision in a more compelling way.
"A couple of our donors are thrilled with the website and have committed their support again. They’re happy to be on the partners' page with a fresh look and approach to the public." - Sean Kelly, Executive Director, Equal Opportunity Community Initiative
A high-speed Drupal 8 website
Since one of the top goals of the project was to increase conversions, fast-loading pages were a critical factor for meeting that goal.
Thus, we've had the top performance in our minds throughout the development process.
We used an "Optimize for top speed" approach as a criterion to filter through all the decisions that we made while building their new Drupal 8 website.
A mobile version of the website
EOCI wanted to communicate their story to as many people as possible. So the need to appeal to potential "life changers" on their mobile devices became critical.
And that's what we did. We came up with a visually-pleasing, easy to use the mobile version of the EOCI website.
One that boosts the organization's efforts and brings its message to mobile users, as well.
Newsletter functionality
To maximize its exposure, the organization needed to implement a newsletter functionality. And... we complied with their request, using the Simplenews module for this.
The Result
"The site’s beautiful and performing exactly how we’d hoped it would." - Sean Kelly, Executive Director, Equal Opportunity Community Initiative
A Drupal 8 website that's fast, visually appealing and easy to use.
We managed to turn the old Joomla website into the most effective "messenger" of the EOCI's story and mission.
A welcoming service point for all potential donors and new volunteers.
Just imagine: THE most prestigious awards in the world, in the field of human rights, and us being granted the honour to give the corresponding website a performance boost!
And a traffic boost, as well, by improving the user experience provided there, making it easily accessible for visitors all over the globe. We won't lie to you: the honour was directly proportional to the overwhelming responsibility that we came along.
Besides the project's…(Read more)
What we did:
- we updated the existing allardprize.org website to the latest version of Drupal 7
- we performed all the necessary updates to Drupal core, to the contributed and custom modules, part of the user interface and the existing set of features
- we ran the latest security patches, as well
- we enabled the GTranslate module and thus implemented the translation feature that our client requested
- we migrated the specified content and found a way of processing the data within the given Pantheon hosting plan
- we conducted an in-depth performance audit on the website and we identified areas of improvement
- we did some Drupal performance optimization work, taking a series of necessary measures to speed up the website's page load and reliability/blog/boost-drupal-performance
The result: the Allard Prize for International Integrity website now runs significantly faster and provides a seamless user experience to its visitors, irrespective of their geographical location.