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Kirkor Architects
Overview
Kirkor Architects is a leading firm in the construction and interior design industry, boasting over 40 years of experience with significant projects across Toronto and Calgary, Canada. Renowned for their innovative architectural designs, Kirkor Architects partners with numerous entities to create impactful and sustainable building solutions. As they approached their fifth decade in operation, the firm sought to modernize their digital presence to reflect their mission and vision effectively. This involved developing a new, modern website to better showcase their portfolio and enhance their online visibility.
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About
KIRKOR Architects and Planners is an architectural and urban planning firm based in Toronto and Calgary, specializing in the design of complex developments that transform communities. We create vibrant spaces that thoughtfully connect people, landscapes, and the urban environment. Our innovative design solutions integrate cutting-edge technology and offer a harmonious blend of aesthetic appeal, structural ingenuity, and ecological sensitivity.
Since 1981, our legacy has been defined by a relentless pursuit of service excellence to better the built environment with a focus on social and environmental goals. “Design living,” a guiding paradigm in our work ethic, inspires us to address the challenges of urban growth with a responsible approach, carefully considering how people will live, shop, play, and seek comfort, respite, and shelter in the spaces that we design.
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Goals & Challenges
Kirkor Architects aimed to revamp their online platform to better embody their mission of nurturing and growing the architectural context through unique and innovative designs, alongside their vision of inspiring and mentoring architects to create extraordinary architectural works.
The firm faced several challenges with their existing website:
- Outdated Design: The previous website did not reflect the modern and innovative ethos of the firm, negatively impacting user engagement and brand perception.
- User Experience Issues: Visitors found it challenging to navigate the website, struggling to locate essential information such as contact details and project portfolios, which hindered user satisfaction and engagement.
- SEO and Accessibility Concerns: The site suffered from poor search engine optimization, limiting their online visibility. Additionally, it failed to meet modern accessibility standards, posing a risk of non-compliance with web regulations.
Solutions
To address these challenges, OPTASY implemented a comprehensive strategy focusing on website redesign, SEO enhancement, and functionality improvement:
- Website Redesign: OPTASY crafted a modern and visually appealing design that aligns with Kirkor Architects' brand identity, enhancing visual engagement and user experience.
- SEO Optimization: Conducted a thorough SEO audit and ongoing optimizations to improve the site's visibility and ranking on search engines, thus boosting organic traffic.
- Enhanced Functionality and Accessibility: Improved the site's navigational structure and integrated features like dynamic maps and interactive contact forms. The website was also made fully responsive and compliant with accessibility standards.
- Content Management System Upgrade: Leveraged WordPress functionalities to empower Kirkor Architects with robust tools for easy content management and updates.
The Results
The redevelopment of Kirkor Architects’ website resulted in significant improvements across various aspects of their online presence:
- Enhanced User Experience: The new website provides a seamless and engaging user experience, with a modern design and intuitive navigation that significantly reduces bounce rates.
- Increased Web Traffic and SEO Performance: Enhanced SEO practices led to better search engine rankings, increased site visibility, and higher organic traffic.
- Improved Accessibility: Compliance with accessibility standards ensured that the website is accessible to all users, minimizing legal risks and broadening the firm’s audience.
- Showcased Architectural Expertise: The website effectively highlights Kirkor's projects and expertise, reinforcing their leadership in sustainable and innovative architectural solutions.
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