PROUD TO PRESENT

Solutions (How OPTASY Helped)

OPTASY leveraged its expertise in Drupal development and website migration to execute a seamless transition. The project was divided into two key phases: upgrading the core website and implementing the necessary redirects.

• Drupal 10/11 Upgrade: Upgraded the core website from Drupal 9.5.11 to Drupal 10/11, ensuring the latest security patches and performance improvements.
• Module Updates & Compatibility Fixes: Updated contributed modules to align with Drupal 10/11 and ensure full functionality post-migration.
• Phased Website Launch: Implemented a two-phase approach, launching key areas on the new site first while maintaining the remaining content on the existing Drupal 7 site.
• Seamless Redirection System: Configured server-side redirects to ensure users are directed to the correct version of the website depending on their requested content.
• Testing & Quality Assurance: Conducted rigorous QA testing to identify and resolve any issues before the final deployment.
• Client Training & Support: Provided Tyndale University with post-launch guidance to help them manage content and website functionality effectively.

“ OPTASY delivered a custom module, which worked well on both Drupal 7 and Drupal 10 sites. The team completed the project ahead of schedule and responded promptly to the client's needs and concerns. Despite the time zone difference, they facilitated the meeting during the client's typical work day.”

Andy Smith | Manager, Website Strategy & Development, Tyndale University
 

Results and Achievements

The successful execution of the project resulted in significant improvements for Tyndale University’s online presence.

• Modernized Digital Infrastructure: A secure and scalable website built on the latest version of Drupal.
• Improved Performance & Security: Faster load times and enhanced security measures to protect user data.
• Seamless User Experience: Maintained website accessibility and usability across both old and new site versions.
• Efficient Content Management: Enabled Tyndale’s team to manage content more effectively with updated tools and a streamlined workflow.
• Long-Term Partnership Potential: Positioned OPTASY as a trusted partner for ongoing website maintenance and support.

Solutions (How OPTASY Helped)

To address these challenges, OPTASY implemented a comprehensive strategy focusing on website redesign, SEO enhancement, and functionality improvement:

1. Website Redesign: OPTASY crafted a modern and visually appealing design that aligns with Kirkor Architects' brand identity, enhancing visual engagement and user experience.
2. SEO Optimization: Conducted a thorough SEO audit and ongoing optimizations to improve the site's visibility and ranking on search engines, thus boosting organic traffic.
3. Enhanced Functionality and Accessibility: Improved the site's navigational structure and integrated features like dynamic maps and interactive contact forms. The website was also made fully responsive and compliant with accessibility standards.
4. Content Management System Upgrade: Leveraged WordPress functionalities to empower Kirkor Architects with robust tools for easy content management and updates.

Results and Achievements

The redevelopment of Kirkor Architects’ website resulted in significant improvements across various aspects of their online presence:

• Enhanced User Experience: The new website provides a seamless and engaging user experience, with a modern design and intuitive navigation that significantly reduces bounce rates.
• Increased Web Traffic and SEO Performance: Enhanced SEO practices led to better search engine rankings, increased site visibility, and higher organic traffic.
• Improved Accessibility: Compliance with accessibility standards ensured that the website is accessible to all users, minimizing legal risks and broadening the firm’s audience.
• Showcased Architectural Expertise: The website effectively highlights Kirkor's projects and expertise, reinforcing their leadership in sustainable and innovative architectural solutions.

• We managed to build the website, from scratch, in record time, based on the wireframes that we received
• We worked closely with the client to customize some key pages/sections on CovidTrials.ca
• We managed to integrate the requested marketing automation tool, but not before we fixed some bugs in the Drupal module used for this integration
• We implemented the domain redirection requested

The Result

A crowdsourcing website with intuitive navigation where:

• the administrative team can edit content in no time
• users – patients volunteering to join COVID-19 clinical tests – can easily fill in a registration form with their data

The website successfully onboarded over 1,000 potential participants in six weeks and continues to attract public interest.

Migrated the Website from Wordpress to Drupal

And this called for a complex, multi-step process, where we implemented content and assets migration from one platform to the other.

Simplified the Content Structure

We knew that reorganizing the content architecture so that it should be simpler and easier to follow was crucial if we wanted to improve the user experience on the website.

And this was definitely no easy task, but we managed to come up with a more solid, more logical structure for this content-rich website.

One that ensures a simplified, more intuitive navigation for its visitors.

Redesigned the MechanicsHub Website

And here we played with color contrasts: black and yellow.

Black was already the dominant color on the existing site and we added splashes of bright yellow, the same hue that you can find in their logo, to:

• reinforce their brand identity aesthetically
• draw attention to specific pieces of content on the website, leveraging this powerful contrast, and better guide the visitors to the key sections there

Overall, besides this strategic use of color contrast, our team strived to give the site's old design a cleaner, simpler look. To bring it up to date with the latest web standards.

Implemented Responsive Web Design

Again, ensuring that this heavy (and heavily diversified) content ecosystem was easy to navigate no matter the screen size, was a real "struggle" for our web designers.

Yet, we managed to make the content interface easy to navigate and user-friendly on all devices.

The Result

Mechanics Hub has gone from a clunky, overly cluttered and somehow too distracting WordPress site, to a:

• visually-pleasing
• inviting
• neatly and logically structured

... Drupal website with a simplified and more intuitive navigation and cleaner design.

A user-friendly page layout

We soon realized that the key to turning an outdated Joomla website into a site that draws and hooks visitors in is... simplicity.

A simplified, clear and easy to navigate through page layout was the solution.

And so, we knew then that the Paragraphs module was the perfect tool for this project goal. It helped us break down the content into multiple reusable components.

Then, assemble a neat page layout, with clearly defined sections.

Moreover, the module helped us grant the best content experience to the end-users and the best editorial experience, as well.  We knew that we would empower EOCI's editors to easily put together future page layouts of their own.

An intuitive information architecture

A rock-solid, clear website structure was crucial if we expected it to tell the organization's story with an impact.

Therefore, we changed the way the information was organized across the website. And we implemented a more intuitive navigation structure and clear conversion paths. Website visitors can now find the information that makes the EOCI's story, engage with it and... convert quicker.

"The company that manages our Google Ads has found that our conversions have increased. The traffic has remained the same, but the amount of time users spend on the website and the number of actions taken has gone up about ten-fold. That’s what we set out to do exactly. We’re seeing an ROI in a short amount of time: That’s a success for us completely." - Sean Kelly, Executive Director, Equal Opportunity Community Initiative

A new custom theme

The organization wanted their new website to be as visually-pleasing as... fast. 

The new Drupal 8 website had to entice users, visually, before it could engage them. So, we created a new theme to help EOCI communicate their mission and their vision in a more compelling way. 

"A couple of our donors are thrilled with the website and have committed their support again. They’re happy to be on the partners' page with a fresh look and approach to the public." - Sean Kelly, Executive Director, Equal Opportunity Community Initiative

A high-speed Drupal 8 website

Since one of the top goals of the project was to increase conversions, fast-loading pages were a critical factor for meeting that goal.

Thus, we've had the top performance in our minds throughout the development process.

We used an "Optimize for top speed" approach as a criterion to filter through all the decisions that we made while building their new Drupal 8 website.

A mobile version of the website

EOCI wanted to communicate their story to as many people as possible. So the need to appeal to potential "life changers" on their mobile devices became critical.

And that's what we did. We came up with a visually-pleasing, easy to use the mobile version of the EOCI website.

One that boosts the organization's efforts and brings its message to mobile users, as well.

Newsletter functionality

To maximize its exposure, the organization needed to implement a newsletter functionality. And... we complied with their request, using the Simplenews module for this.

The Result

"The site’s beautiful and performing exactly how we’d hoped it would." - Sean Kelly, Executive Director, Equal Opportunity Community Initiative

A Drupal 8 website that's fast, visually appealing and easy to use.

We managed to turn the old Joomla website into the most effective "messenger" of the EOCI's story and mission.

A welcoming service point for all potential donors and new volunteers.