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How to Improve Website Navigation for Government…

10 minutes | December 10 2025

Nearly 70% of citizens report frustration when trying to complete basic tasks on government websites, with poor website navigation cited as the primary obstacle.

Digital services define public sector effectiveness. One of the elements that make or break this effectiveness is website navigation for government portals.

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The Impact of Tech Consolidation and M…

10 min | March 22 2024

In 2024, the marketing technology (MarTech) landscape has evolved dramatically, becoming a pivotal aspect of business strategies worldwide. …

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The Revival of Email Marketing as a Ma…

10 minutes | March 19 2024

In the fast-evolving digital marketing landscape, trends come and go in the blink of an eye. However, one of the most surprising development…

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Data Privacy and Security: A Crucial M…

7 minutes | March 7 2024

In 2024, data privacy and security have emerged as pivotal trends in the Marketing Technology (MarTech) landscape. As businesses continue to…

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Personalized Video Content as a MarTec…

10 min | March 6 2024

Personalized video content is a MarTech trend in 2024, with many benefits and opportunities for marketers. But how exactly does personalized…

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Accessibility in MarTech: A Strategic …

5 Mins | February 20 2024

The importance of accessibility in MarTech goes beyond mere compliance with legal standards; it represents a fundamental shift towards creat…

AI in Marketing: The Revolution

AI in Marketing: The Revolution

5 minutes | February 13 2024

The continuous use of AI in marketing is one of the most significant MarTech trends in 2024, driven by the widespread adoption and investmen…

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