Approach | Optasy

A Strategic Path to Success with Agile Methodology

At OPTASY, we believe that navigating the complexities of web development requires a dynamic blend of strategic thinking and agile flexibility. Our approach is rooted in a deep understanding of our clients’ unique challenges and goals, empowering us to combine industry best practices with innovative solutions. By embracing agile project management, we not only adapt to changing needs but also ensure transparency and foster client satisfaction at every step. Let’s embark on a journey where your vision meets our expertise, paving the way for success in the digital landscape!

Key Principles of OPTASY's Agile Workflow

Our agile approach is guided by a set of core principles that enhance our workflow and project outcomes:

Iterative Development

Projects are broken down into smaller, manageable iterations called sprints, typically lasting two weeks. Each sprint focuses on delivering a specific set of features or functionalities.

Continuous Improvement

Retrospectives at the end of each sprint allow teams to reflect on their processes and identify areas for improvement, ensuring continuous learning and adaptation.

Client Collaboration

Clients are actively involved in the development process, providing feedback, reviewing progress, and participating in sprint planning and demos.

Transparency

OPTASY provides clients with full visibility into the project’s progress through tools like Jira and Confluence, promoting trust and open communication.

Flexibility

The agile approach allows for adjustments to project scope and requirements as the project progresses, ensuring the final product aligns with evolving business needs.

Faster Time-to-Market

Agile’s focus on delivering incremental value ensures clients can see tangible results early on, enabling quicker launches and faster returns on investment.

Our Process with Agile Methodology

Discovery

We kick off your project by conducting comprehensive workshops and stakeholder interviews to gather essential requirements. This phase focuses on understanding your business needs, identifying user experience needs, and developing personas that represent your audience.

Design

In the design phase, we create detailed sitemaps and conduct competitive analyses to ensure a user-centered approach. We prioritize features and establish key performance indicators (KPIs) based on insights gathered during Discovery, laying a solid foundation for your website.

Development

We follow Agile methodology to manage development, delivering iterative Sprints that yield functional site versions. This approach allows for rapid adjustments based on ongoing feedback, ensuring we focus on high-value features that align with your goals.

Test, Review, & Deployment

Quality assurance is paramount. We perform automated testing and user acceptance testing (UAT) throughout the development lifecycle, culminating in comprehensive usability testing before launch. This ensures that your site meets the highest quality standards and user expectations.

Collaboration Tools and Techniques

Effective communication and collaboration are crucial for successful agile projects. We leverage a suite of
tools and techniques to facilitate seamless interaction between our development teams and clients:

Atlassian Suite

We use Jira for project management, task tracking, and issue tracking, while Confluence serves as a central repository for project documentation and knowledge sharing.

Slack

Real-time communication and collaboration are facilitated through Slack, allowing for quick discussions, file sharing, and instant updates.

Regular Demos

Bi-weekly or weekly demos showcase the progress made during each sprint, providing clients with tangible evidence of the project’s advancement.

Client Access

Clients are given access to project management tools and invited to scrum calls, promoting transparency and enabling them to stay informed at every stage.

OPTASY’s approach to design is fresh and current, totally beating our expectations – Everyone has been so impressed with the new website! We have been blown away with their support – not only their time/expertise but the genuine care from everyone on the team! They made us feel like we were one of their largest clients