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Stories have the power to connect with us on a deep level.
In the world of social impact, powerful narratives can humanize complex issues, build empathy, and inspire action.
Imagine a non-profit fighting climate change using compelling videos featuring testimonials from people affected by rising sea levels. Or an organization working for educational equity showcasing a student's journey of overcoming challenges and achieving academic success. These are just examples of how effective storytelling can fuel social impact initiatives.
However, managing the content needed for impactful storytelling can be a challenge.
This article explores how a Content Management System (CMS) can empower social impact organizations to overcome these challenges and leverage the power of storytelling to maximize their impact.
The Equal Opportunity Community Initiative (EOCI) is a volunteer-based international nonprofit committed to providing equal access for all children. They ensure children receive adequate living standards, medical services, and education. EOCI's philosophy emphasizes that addressing essential life needs is crucial before focusing on educational ones, which is foundational for integrating young adults into the labor market.
When EOCI realized the need to improve their website experience to attract more donors and volunteers, they partnered with OPTASY to revamp their digital platform. OPTASY was honored to contribute to this community-driven mission.
Why EOCI Chose Drupal and OPTASY
EOCI needed a website that presented content in a simplified format with intuitive navigation. Drupal 8's robust content features allowed OPTASY to restructure the content and information architecture effectively. Key reasons for choosing Drupal included:
The Project: Goals, Requirements, and Outcomes
The Challenge EOCI's existing website, built on an outdated version of Joomla, suffered from low traffic and conversion rates. The project involved:
EOCI's specific requests included newsletter functionality and a mobile-friendly design. Sean Kelly, Executive Director of EOCI, highlighted the need for a product that could effectively communicate their expanded mission and capture user engagement.
OPTASY's Solution
OPTASY focused on redesigning the information architecture using the Paragraphs module, which resulted in a cleaner, more flexible page layout. This improved the content experience for visitors and allowed editors to manage content easily. Upgrading to Bootstrap 4 ensured the website was both visually appealing and fast.
Key elements of the solution included:
The new website not only enhanced user experience but also increased traffic and conversions, helping EOCI reach a wider audience and fulfill their mission more effectively.
Read the full case study here.
Social impact organizations often juggle various types of content - text, images, videos, testimonials - for their campaigns. Manually managing this content across different platforms can be time-consuming and inefficient.
A CMS provides a centralized platform for creating, editing, and organizing all storytelling content. It streamlines workflow, allows for consistent publishing, and ensures a cohesive brand experience.
Here are some key features to look for in a CMS for social impact storytelling:
Drupal, an open-source CMS known for its flexibility and strong community support, is a powerful option for social impact organizations. Its adaptable platform allows for building engaging storytelling websites, while its community features foster connections with supporters and potential donors.
However, implementing and maintaining a CMS can be complex. Partnering with a skilled CMS expert like OPTASY can be highly beneficial. OPTASY can guide you in choosing the right platform, handle website development and customization, offer ongoing support, and ensure the CMS functions optimally for your storytelling needs.
OPTASY offers a range of Drupal services specifically designed to empower social impact organizations:
The future of digital storytelling is brimming with potential.
As technology like VR and AR evolves, even more immersive experiences await. However, one constant remains: a robust CMS will be the backbone of social impact organizations.
By leveraging a CMS and partnering with experts like OPTASY, these organizations can harness the power of storytelling to connect with a global audience, inspire action, and ultimately achieve lasting positive change.
Ready to take your social impact storytelling to the next level? Contact OPTASY today for a free consultation and see how we can help you turn your stories into action.
We’re excited to hear your project.
Let’s collaborate!