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Articles by Nazanin Ghasemi, Senior Marketing Specialist

Nazanin Ghasemi is a dynamic marketing expert with over five years of comprehensive experience in the digital marketing realm. Specializing in B2B sectors, Nazanin has demonstrated a steadfast commitment to running successful digital campaigns, managing substantial advertising budgets, and devising strategic content initiatives designed to engage and convert.

At OPTASY, Nazanin thrives in the agency's fast-paced environment, bringing her deep expertise in Content Marketing, On-page SEO, Digital Marketing Strategy, Social Media Marketing, Email Marketing, and Digital Advertising Campaigns to the forefront of her daily activities. Her skills extend into visual design using Canva, enabling her to create compelling, visually appealing content that resonates with diverse audiences.

Nazanin’s passion for continuous learning and professional growth powers her ability to collaborate effectively with cross-functional teams, ensuring that marketing goals are not just met, but exceeded. Her proven track record includes crafting and deploying engaging blog and social media content, increasing audience engagement through strategic ad placements, and optimizing campaign performances to boost reach and visibility.

Her analytical approach to marketing is complemented by her ability to track, report, and glean insights from campaign data, which she uses to refine strategies and enhance future marketing efforts. This results-oriented focus has led to significant successes in digital strategies tailored for effective lead generation.

Nazanin's energy and expertise make her an invaluable asset to OPTASY’s team, where she continues to push the boundaries of digital marketing to achieve outstanding results and drive business success.

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 Beyond Buzzwords: MarTech Trends in 2024
 Marketing technology, or MarTech, is a collection of software and tools designed to enhance marketing strategies. It… Read more
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 How to Create Accessible Content More Easily
 Web accessibility heavily relies on developers and designers. They are responsible for building code and specific design… Read more
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10 Steps to Create a User-Friendly Website
 In today's digital age, having a website is crucial for businesses, professionals, and individuals wishing to share their… Read more
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5 Business Benefits of Web Accessibility
 In recent years, there has been a growing recognition of the importance of web accessibility.Web accessibility is the… Read more
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7 Key Stages Every Drupal Development Project Should Contain
Drupal is a content management system that has been around for more than 10 years. The first version of the CMS was released in… Read more
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8 Advantages of Hiring a Drupal Web Development Agency
Drupal is a powerful content management system that powers numerous websites worldwide. Whether you're launching a new online… Read more
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Achieving Accessibility and AODA Compliance with Drupal Development
Ensuring your Drupal website complies with the Accessibility for Ontarians with Disabilities Act (AODA) is crucial for reaching a… Read more
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Agile Project Management in Drupal Development: OPTASY's Approach
In the ever-evolving world of web development, agility and flexibility are paramount. At OPTASY, we've embraced agile project… Read more
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AI in Marketing: The Revolution
 The continuous use of AI in marketing is one of the most significant MarTech trends in 2024, driven by the widespread… Read more
5 mins /