It's time you went beyond data focused on events frozen in time (“a user clicked on a certain link at a certain moment during his/her customer journey on your site”) and traditiona…

A pretty suggestive analogy, isn't it? With all those voices, getting more and more strident, claiming that “SEO is dead” and with the major “seismic waves” shaking the digital wor…

Is your enterprise “ecosystem” of apps, systems, and IT components getting overwhelmingly complex? Is managing it and leveraging it getting increasingly challenging? Then it's a fa…

Did you see this coming? 2016 was, undoubtedly, the year when chatbots ruled over the digital landscape. When all the “players” in the arena rushed to jump on this mega-trend and t…

“Any good story should give you a promise that it will lead somewhere that's worth your time” (Andrew Stanton). This quote is just perfect as a starting point for our discussion on…

They're not there for the looks, you know. Users come to your website to search for... something — a product, a service, information. Its role is to make it easy for them to find t…