
We’re excited to hear your project.
Let’s collaborate!
Tell your stories with... numbers! Craft data-focused content to keep your company blog's readers “hooked”! And no, it's no “utopia”: you can turn raw data into alluring content.
It all depends on whether you manage to masterfully “exploit” it, on how you harness it!
Speaking of it, here are 4 avenues to “spice” up your data and turn it into blog content that resonates with your readers and captivates:
Serving your readers nothing but a big chunk of “raw” data will only get them an instant... “indigestion”! Not even 1% of them will go all the way to the end of your blog post.
And why should they? Data is “machine talk”, not human talk!
In other words: you'll need to dig deep though your “raw” data and select the “relatable” one only!
The one that will your readers will instantly resonate with.
So, before you go on and dig deep into your heavy load of data, how about trying to set up a couple of criteria that you could select and group them by? These can be:
More often than not, it's the geographical criterion that prevails. And, in this respect, it's precisely those “enviable” data-driven pieces of content that already earned lots of traffic that make the best examples!
And how do you get to craft your own geographical data-based piece of content that will act like a magnet for your readers/potential customers? Here are 2 handy approaches for you to adopt:
It's a proven fact: once they'll see their city's, their state's or their country's names listed in your blog post, included in a comparison with other cities, states and countries, your readers will instinctively grow curious about your data-focused content!
We're all emotionally connected to a certain location on this globe and whenever we read/hear its name, an inner bell rings!
And it's the same thing with all the other aforementioned criteria that sets us apart and define us (the cultural, biological, economical ones and so on).
You're sitting on a “gold mine”, no doubt about that!
That's right, you have huge first party data resources that you could show off to your readers in the form of enticing pieces of content! They're right there, at your fingertips! You just need to "strategically exploit" it, to turn raw data into alluring content.
And no, there's no such thing as “I do not have an impressive user data or unique data-generating sources to go to. I haven't piled up any data that my readers could possibly be fascinated with”.
Dig deeper! Any online business owner has at least an active Google Analytics account.
See? There's a start! Now keep digging!
When it comes to making that “raw” data fascinating, that's:
That's all!
And speaking of sources of first party data, here are 3 unique data generators that our team here, at our web development agency in Toronto, recommends to you:
Take it from there: turn raw data into alluring content!
An avenue that so many ignore! Don't be one of them!
Be smarter than that majority of webmasters/online business owners and, once you've crafted that data-driven piece of content that's going to “write history” on the web, remember to add your data set, too.
You never know when a big player in your market (and not just in your market, it could by an authority in any other related industry; take a news publication for instance) picks it up and uses it, turning it into a valuable links generator for you!
Isn't this a hard nut to crack? How could you intrigue and, even so more, “fascinate” your readers with... numbers? With data?
You get creative and spice those numbers a bit, that's how!
Here's a tried “recipe” that you could follow for crafting intriguing content out of numbers:
Contextualize it and compare it! This is the (not so) secret “recipe” to follow whenever you want to turn raw data into alluring content!
Wrapping up:
Now go ahead and turn raw data into alluring content for your company blog, removing “writer's block” from your vocabulary for good!
We’re excited to hear your project.
Let’s collaborate!