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Building a Reliable Drupal Experience for the Women’s Football Alliance (WFA)
Overview
OPTASY partnered with the Women’s Football Alliance (WFA) to design and implement a custom Drupal Commerce solution that supports online merchandise sales, integrates with external systems, and scales alongside a growing professional sports organization. The engagement focused on delivering a reliable eCommerce experience while ensuring data accuracy, performance, and long-term maintainability.
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About
The Women’s Football Alliance (WFA) is a leading professional women’s American football league in the United States, supporting teams nationwide and championing the growth of women’s tackle football. As the league continues to expand its audience, fan engagement, and commercial initiatives, WFA required a digital platform capable of supporting operational complexity while delivering a seamless experience for fans and stakeholders.
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Goals & Challenges
The client needed to:
- Launch a Drupal Commerce–based online store for league merchandise
- Integrate remote APIs to import and manage product data
- Implement custom checkout flows aligned with internal processes
- Synchronize order data with external systems for fulfillment and reporting
- Support returns and post-purchase workflows through a custom solution
Key challenges included:
- Managing large volumes of product imports without impacting site performance
- Ensuring accurate, near real-time stock synchronization
- Handling data conflicts between Drupal and external systems
- Preventing data loss during partial or failed synchronizations
- Maintaining operational reliability as the platform scales
Solutions
OPTASY took a tailored, engineering-led approach to ensure stability, scalability, and data integrity across all systems.
- Implemented a fully integrated Drupal Commerce storefront
- Built custom API integrations for product and inventory synchronization
- Developed custom checkout workflows to support WFA’s business logic
- Implemented order synchronization with external platforms
- Created a custom return management process
- Added logging, debugging, and monitoring to detect and resolve sync issues
- Enabled manual intervention workflows to safely recover from edge cases
The Results
The solution delivered a stable and scalable eCommerce foundation that supports WFA’s ongoing growth.
- Successfully launched a custom Drupal Commerce shop
- Improved reliability of product, inventory, and order synchronization
- Reduced operational overhead through automation
- Enhanced the purchasing experience for fans
- Established a flexible technical foundation for future enhancements
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