The continuous use of AI in marketing is one of the most significant MarTech trends in 2024, driven by the widespread adoption and investment in Generative AI. This technological a…

The importance of accessibility in MarTech goes beyond mere compliance with legal standards; it represents a fundamental shift towards creating more inclusive, engaging, and equita…

Personalized video content is a MarTech trend in 2024, with many benefits and opportunities for marketers. But how exactly does personalized video content impact audiences, and wha…

In 2024, data privacy and security have emerged as pivotal trends in the Marketing Technology (MarTech) landscape. As businesses continue to leverage advanced technologies to colle…

Writing and running software tests has become the "norm" in the current software development lifecycle: It helps you to prove to the outside world that the software you wrote works…

In the fast-evolving digital marketing landscape, trends come and go in the blink of an eye. However, one of the most surprising developments in 2024 has been the robust resurgence…