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MLSE ‑ Toronto FC
Overview
(Far) More than just “another fan site”. Toronto FC's Drupal 7-based website turned out as the ultimate source of both informative and entertaining exclusive content for this team's supporters.
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About
Our client's — Maple Leaf Sports & Entertainment (MLSE) — main goal was to grow the team's fan base by delivering exceptional experiences.
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Goals & Challenges
As the team in charge with this fan site's development, OPTASY’s 2 major goals have been:
- to optimize the website for multiple user devices
- to enable it to easily and seamlessly integrate with third-party apps and services for retrieving user-relevant, engaging content from multiple sources
Solutions
- built the fan site from the ground up using Drupal 7: we've put together a custom pre-built architecture, then developed and added all the needed, project-specific components
- integrated it with the Janrain CIAM platform (one leveraging a common user database, that a wide range of MLSE services and apps are “plugged” to)
- integrated it with Vimeo, a media-rich platform, so that the exclusive video content gets retrieved, right from its sources, via API
- synchronized content between the Vimeo account and the Drupal platform using a forced manual update for implementing a purge all/fetch all feature
- integrated token sign-in validation from mobile apps: it takes no more than a click login for the user to switch from the fan site to apps serving the same purpose
- configured the Janrain workflow so that it should be used on a multisite setup; this allows updating specific fields of the global Janrain user data object
The Results
Content that they can “consume”, interact with and turn into... lifelong memories. In short: the resulting fan site is a source of memorable experiences...
And by “exclusive content”, meant to bring supporters closer to their favorite team, we do mean :
- real-time news about the Toronto FC team
- special offers
- promotional materials
- access to user-generated content
- fan-exclusive contests
- giveaways
- video content (short clips)
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