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City of Hamilton
Overview
City of Hamilton engaged OPTASY to enhance the official municipal website by developing a new service landing page and a content page. This project aimed to improve the city's online presence by refining the website's design and functionality to support more effective marketing and service communication.
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About
The City of Hamilton, Ontario, needed a new service landing page and content page for their official website. The goal was to enhance the existing template and improve the theme to better support their marketing efforts.
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Goals & Challenges
The City of Hamilton sought to create a more engaging and user-friendly website that accurately represents the services and cultural opportunities available to residents and visitors.
- Enhanced User Experience: Designing a new layout that would improve navigation and accessibility while incorporating department-specific branding.
- Repurposing Existing Features: Integrating and updating existing functionalities into the new design without disrupting the current system.
- Mobile Accessibility: Ensuring the new pages are fully responsive and provide a seamless experience on mobile devices.
Solutions
OPTASY focused on creating a cohesive and intuitive design that enhances user interactions and simplifies content management for city staff.
- New Landing and Content Pages: Developed and themed a new landing page that lists all city departments (like Cemeteries, Museums) with a layout that integrates with the existing website while introducing fresh visual elements.
- Department-Specific Branding: Implemented flexible branding options that allow each department to personalize their section of the website.
- Enhanced Editorial Flexibility: Enabled the editorial team to easily update theme sections and manage content without technical assistance.
- Responsive Design Features: Created a mobile-responsive design that allows editors to toggle between different menu colors and layouts optimized for various devices.
- Dynamic Functionality: Added new functionalities that allow the header to collapse and trigger a new page layout tailored to specific department needs, enhancing the overall user interface.
The Results
- Improved Site Aesthetics and Functionality: The new landing and content pages provide a visually appealing and more functional alternative to the previous website design, making city services more accessible.
- Increased Marketing Capabilities: Enhanced marketing tools within the website allow for better promotion of city services and events, helping to increase public engagement.
- Streamlined Content Management: The Drupal platform has empowered city staff with greater control over content updates, significantly simplifying the process of maintaining up-to-date and relevant information.
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