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Mary MacLeod's Shortbread
Overview
Mary MacLeod's Shortbread is a prestigious brand known across Canada for its artisanal cookies. With a rich 38-year history, the brand's reputation is built on quality and tradition. Mary MacLeod approached OPTASY to enhance the user experience on their Drupal-based e-commerce site, focusing on streamlining the checkout process and integrating advanced e-commerce functionalities.
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About
Mary MacLeod is a highly reputed Canadian brand known for artisanal shortbread cookies. The client asked us to enhance the user experience and streamline the checkout process on their Drupal 7-based e-store by adding e-commerce extensions and custom modules.
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Goals & Challenges
The main objective was to refine the online shopping experience, making it more intuitive and user-friendly, particularly in the checkout process.
- Enhanced Checkout Process: Streamlining the checkout flow to minimize steps and enhance customer satisfaction.
- Custom Functionality: Developing specific functionalities like a date pickup system that aligns with the bakery’s operational schedule.
- User Account Management: Improving user profile management to allow customers easy access to their history and account information.
Solutions
OPTASY implemented several strategic enhancements to improve functionality and user engagement on Mary MacLeod’s e-commerce platform.
- E-commerce Extensions: Installed multiple discount, coupon, and checkout extensions to simplify the purchasing process and enhance user experience.
- Shipping Integration: Integrated the Canada Post shipping plugin to display real-time shipping rates, adding convenience and transparency for customers.
- Custom Date Pickup Module: Developed a custom module to allow customers to select pickup dates within predefined parameters set by the bakery, ensuring it did not conflict with existing functionalities.
- User Profile Enhancements: Created user-friendly profile fields and functionalities, allowing customers to easily edit their information and view order history.
- Ongoing Support and Maintenance: Provided monthly Drupal maintenance and support, ensuring the site remains up-to-date and secure.
In addition to providing clean, high quality work at a speed that defied expectations, OPTASY’s honesty regarding the price for such a job helped to build trust that fostered a productive working relationship. Their approach to project management pushed them top of the list for future dev needs.
The Results
- Streamlined Checkout Experience: The enhanced checkout process has led to improved customer satisfaction and increased conversions.
- Advanced Custom Functionality: The date pickup functionality tailored to the bakery’s operations has optimized the order fulfillment process.
- Improved User Management: Enhanced account management features have increased user engagement and repeat customer rates.
- Enhanced System Integrity: Regular updates and maintenance have kept the site running smoothly and securely, ensuring a reliable shopping experience.
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