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Berklee College of Music
Overview
Berklee College of Music is the largest independent college of contemporary music in the world, renowned for its innovative approach to music education. Berklee’s curriculum is designed to excel across a variety of contemporary music styles including rock, flamenco, hip-hop, and reggae. OPTASY was selected to enhance Berklee's website, leveraging Drupal’s robust capabilities to support its rich and varied content needs.
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About
Berklee College of Music is the largest independent college of contemporary music in the world, known for its innovative approach to education. They chose Drupal to power their rich-content website, aligning with their forward-thinking vision.
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Goals & Challenges
Berklee aimed to reinforce its leadership in contemporary music education through a website that effectively communicates its innovative ethos and educational offerings. The main challenges included:
- Diverse Content Management: The website needed to handle a wide range of content types, including educational programs, student life updates, job listings, and multimedia like podcasts.
- User Experience Optimization: Ensuring the site remains accessible and engaging for a global audience of prospective students, faculty, and music enthusiasts.
- Performance Optimization: The site required high performance to support heavy traffic without compromising on speed or availability.
Solutions
OPTASY adopted a comprehensive Drupal development strategy to address Berklee’s complex needs, focusing on custom functionality and aesthetic appeal. Key solutions implemented included:
- Drupal Custom Modules: Developed bespoke modules tailored to Berklee’s specific needs for enhanced functionality.
- Drupal Theming: Created a visually appealing theme that reflects Berklee’s brand and the vibrancy of its community.
- Drupal Site Building: Structured the site to support an intuitive user experience and seamless navigation.
- Performance Tuning: Optimized the website’s performance to handle high traffic volumes efficiently.
The Results
- Enhanced Site Functionality: Custom modules and theming significantly improved the site’s interface and user interaction.
- Improved User Engagement: The new website structure and optimized performance led to increased engagement from prospective students and site visitors.
- Strengthened Brand Identity: The website redesign reinforced Berklee’s position as a leader in contemporary music education.
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