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MLSE ‑ Toronto Raptors Insider
Overview
A Drupal based fan community website for the Toronto Raptors' supporters that delivers... unique fan experiences in the form of exclusive content.
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About
Various types of content: special offers, insider-exclusive contests, latest news, short clips, fan-generated content. Interactive exclusive content meant to bring the fans closer to their supported Toronto basketball team, inform, entertain, and engage them.
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Goals & Challenges
Our client — Maple Leaf Sports & Entertainment (MLSE) — worldwide-famous already for constantly reinventing the fan experience, assigned us with two main tasks:
- to ensure that the content provided on their new fan site would be seamlessly served across multiple user devices
- to handle the site's integration with all the third-party services and apps that content would be retrieved from
Requirements which, once met, would help them achieve their main goal: growing the team's fan base by delivering supporters an array of unique experiences beyond the playing field.
Solutions
- developed the fan-community site from scratch, in Drupal 7; first, we built the custom architecture, then we developed and implemented all the needed components
- managed to synchronize content between the Vimeo account and Drupal; the implemented solution is a forced manual update (purge all/fetch all feature)
- integrated the website with Vimeo platform services; video content now gets pulled, directly from its source, via API
- integrated it with the Janrain CIAM platform; the website now leverages a common user database, accessed by various MLSE applications and services
- configured the Janrain workflow to be used on a multisite setup; this way, specific fields of the global Janrain user data object can get easily retrieved and updated
- implemented token sign-in validation from a mobile application: users can migrate, with a single click login, from the fan site to the mobile app
Results are positive in terms of total views, and users are actively watching 80% of videos. OPTASY delivered accurately despite late scope changes and a tight deadline.
Their team was always available, administered seamless translation of another vendor’s design, and ramped resources when needed.
The Results
The fan community website now delivers a seamless and engaging experience across multiple devices, successfully integrating diverse content sources. This has helped MLSE grow the Toronto Raptors’ fan base by providing unique, interactive experiences beyond the game.
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