Why Personalization is the Future of Public Digi…
10 minutes | August 19 2025
A few years ago, you could visit a government website, scroll through dozens of blue hyperlinks, and still leave without finding what you needed. In 2025, expectations are different for public digital services. Citizens no longer want static portals that echo bureaucracy. They want digital experiences that feel intuitive, helpful, even human.They expect the ease and responsiveness they get from Amazon, Netflix, or Google. If they can shop, stream, and plan a trip in minutes, government services should feel just as seamless.P…
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