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Drupal voice search has gone from trend to standard these days.
So, you can't help ask yourself:
"How do I enable search based on voice recognition on my Drupal website?"
And that's precisely the question that I'm about to answer in this blog post.
That, along with all the other ones that must be "haunting" you:
“Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion Today“ (source: prnewswire.com)
How does making your Drupal website voice search-friendly translate into higher conversion rates?
The logic is simple:
- it's more convenient for users to speak to the search bar than to type in their queries in order to find the needed products or services
- by allowing them this convenience, you improve their experience on your website and that'll bubble up to your web traffic, conversions... revenues
"Becoming voice-first is going to be the new mobile first" (DrupalCon Nashville 2018)
In other words:
… will have a huge impact on the user experience on your Drupal site.
Source: Gartner.com
And great user experience is what sets high ranking websites apart from... the rest.
Spoiler alert: I'll be pinpointing just the main techniques to apply for optimizing your content for voice search.
If you feel like delving deeper into this topic, we have a full post focused solely on actionable tips for optimizing your website for voice search.
That being said, here's the list of essential voice search SEO techniques to implement:
30 words at most, according to Backlinko's research.
This page alone plays a key role in your voice search optimization strategy. It's there that search engines often “extract” their answers from.
A user would speak to a search bar as he/she would ask a question to a person. Which is significantly different from him/her interacting with a text search box via a robotic keyword search entry.
I'm not going to get into details here, but there are lots of highly valuable MOZ blog posts on this topic that I recommend you have a look at.
“How to...”, “What to...”, “Why use...”
5+ word keywords, I mean.
How do you create a search system based on voice on your Drupal website?
Image by Kaufdex from Pixabay
Here are the easy steps to creating a custom voice search engine with Expertrec:
And that's it: 9 simple steps to add voice search to your Drupal site.
Now, let's say that you've optimized your Drupal website for voice search, improved your search ranking and given your traffic a major boost.
And you've decided to go further and... build your first voice app, as well.
Why would you use Drupal to build it?
Here are some of the most solid reasons:
Note: in the end, it's your use case, along with all the specific feature needs deriving from there, that should influence your final decision.
But how would your Drupal voice app work, more precisely?
Here's the whole "mechanism" in the back-end, summed up to 4 stages:
Chatbot API is the module that makes communication between Drupal and the AI voice assistant possible. It integrates, out of the box, with Dialogue Flow and Alexa.
I won't go into detail on the basics of a voice-powered app and the fundamentals of a VUI design.
Yet, I recommend you watched the DrupalCon session on Powering an Alexa App with Drupal. It includes a handful of useful tips and actionable information on building a Drupal-powered voice search.
In this chapter, my sole intention was to outline those Drupal features and functionalities that make it the best candidate for a voice app.
The END!
I won't hide it: I'm curious whether you've already got your Drupal website voice-search friendly or not just yet.
What strategies have you implemented so far to make your content more findable for vocal queries?
Have you set up your own Drupal voice search engine?
Are there any obstacles that Drupal challenged you with? That made the whole optimization for voice search more complex than expected?
Let us know in the comments below.
Photo by Matt Botsford on Unsplash
We’re excited to hear your project.
Let’s collaborate!