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Aiming high? Do you have big plans for your Drupal site? Maybe even propel it right to the front page of Google? Well, you're already one big step closer to your goal: you've chosen Drupal, a content management system geared at granting you unparalleled functionality and flexibility to optimize its every node, snippet of code and view. But which are the essential Drupal SEO best practices to adopt in order to harness this SEO machine's full potential?
Which are the right Drupal modules for SEO, the updated tips & tricks: the SEO essentials of 2018 for optimizing your Drupal website?
For Drupal (and even so more Drupal 8) might be "spoiling" you, the marketer, with an ecosystem of SEO-focused tools and modules to “fuel” your optimization strategy with. Yet, you can't actually rock Drupal SEO if you don't know exactly:
In short: what precisely do you need to set up and tweak on your Drupal site to give it a mega boost in rankings?
And this is why we've put together this step-by-step guide on how to use Drupal's out-of-the-box potential for SEO to the fullest.
Here's your list of 8 tips, tricks, Drupal SEO best practices for 2018:
Enabling clean URLs on your website should be on top of your Drupal SEO best practices list!
Why?
And although in Drupal 8 you get clean URLs by default, there still are 2 particular scenarios that call for special Drupal SEO modules:
Introducing the Redirect and Pathauto Drupal modules!
And, implicitly, the very first one to install before you go ahead and add any other Drupal tool or module to your SEO essential kit.
“Drupal SEO Checklist is the most powerful Drupal module that "does nothing.” Robert Shea, IBM.
And this says a lot, yet... not everything.
For it's true, the Drupal SEO Checklist module doesn't show you how to optimize your website, yet it delivers you a full list of Drupal SEO best practices to adopt. Or a to-do list of actions you should take, modules you should consider implementing if you prefer.
One covering several key sections on your site to focus your SEO efforts on:
"Letting Google (and other search engines and social media sites) know what the content on your web pages is all about", this is how we could sum up the meta tags' role.
They're snippets of text that not only that:
Now, can you imagine the arduous task of manually adding a custom browser and page titles, descriptions and keywords to every single page on your website?
No need to, for you can always install the Metatag module, one of the must-have Drupal SEO modules to add to your toolkit!
Here's how it works:
And since we've reached the meta tags "chapter" on your Drupal SEO best practices list, let's put another key module into the spotlight: the Alternate Hreflang Module!
A particularly vital module if it's a multilingual Drupal website that you're about to optimize:
Pretty convenient, don't you think?
"Help them help you!"
Ease search engines' "job" of crawling and indexing your website, by making your website... easy to crawl into and to index (obviously!).
And by tapping into all those Drupal SEO tools put at your disposal for better “communicating” with them (the search engines).
… for gaining a deep understanding of where your site's standing when it comes to its relationship with search engines and social media sites.
Which brings us to 3 Drupal modules/tools that can intermediate (and enhance) your site's communication with the search engines: Google Analytics, XML Sitemap and Cron.
Cron:
End of Part 1! The second half of this post on Drupal SEO best practices to adopt in 2018 will tackle aspects such as:
... and more! Stay tuned!
We’re excited to hear your project.
Let’s collaborate!