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Drupal web development can be challenging sometimes—depending on the knowledge of the one performing it. On one side, this popular content management system provides amazing opportunities for customizing websites to meet the specific needs of brands, boosting web traffic, and business recognition.
On the other hand, Drupal web development requires skilled developers and site builders that master the art of the Drupal project. We, at Optasy, know that Drupal web development can be challenging and keep many developers up at night. That's why we crafted this article to help you on your journey with Drupal.
More exactly, this post covers five mistakes to avoid when redesigning your Drupal website. It will help you gain key insights into the technical, creative, operational, financial, and strategic decisions that you have to consider through your Drupal web development journey.
Let's roll up our sleeves and start learning from the mistakes of others.
But first, how do you identify when it's time for a website redesign?
Now that you have a clearer picture of whether you should plan a redesign project for your Drupal website or not, it's essential to understand what you should avoid doing in this process.
To solve an issue, you must be aware of it in the first place, right? The most successful companies are proficient at analyzing and identifying challenges in their workflows and proactively search for ways to overcome them.
To evolve you must focus on your vulnerabilities and clearly define your weak spots. Only then, you can gain a sharper perspective of your destination.
Key questions to ask yourself when analyzing your current Drupal website are:
Like all things in life, your redesign strategy should have a well-defined goal (or goals). You can't build a lasting plan without first outlining its primary purposes. With that in mind, here are the main questions that can help you craft precise objectives:
When drawing your redesign plan, you need to know why you are doing it and then align your site updates with your marketing goals.
Now that you've gained a clearer perspective of your Drupal redesign plan and goals, it's time to start focusing on setting metrics related to the performance of the old version of your website. Google Analytics is a reliable resource that can help you with this, by providing these types of benchmarks:
When it comes to SEO, these are the metrics you should try to benchmark:
Content is still king. Around 70% of companies actively invest in content marketing. Why is content marketing so important?
Because it answers your audience's questions. It helps businesses build trust and generate more high-quality leads.
That's why you should redesign your Drupal website with content in mind and consider the pain points of your audience when crafting your content strategy.
What does a content strategy for the website look like?
Competitive intelligence refers to the ability to gather, analyze, and leverage insights related to your competitors in order to better understand the market and make stronger strategic decisions.
How to get started with competitive intelligence?
Step 1: Know your competitors. Determine which are your top five direct competitors and then your indirect, aspirational, and perceived rivals.
Step 2: Collect your intel. This might be the most time-consuming part of the competitive intelligence process. At this point, you want to take the time to explore your competitors' online presence, products, websites, social media posts, teams, content, etc.
Step 3: Craft your competitive analysis. Once you've gathered your intel, you should focus on breaking down the data and organize the findings such as trends or key insights so that you can easily communicate them throughout your enterprise.
Step 4: Turn competitive intelligence into results. Make your data actionable and leverage it to benefit your overall business tactics.
Having these key insights on board when you start your Drupal redesign project will help you navigate the whole process a lot easier.
Optasy can also support you in getting more out of your Drupal website with top-notch Drupal web development, maintenance, and support offerings—whether you want to build or upgrade your Drupal site.
Have a look and contact us if you want to accelerate your digital transformation.
Image credit: mohamed_hassan on Pixabay.
We’re excited to hear your project.
Let’s collaborate!