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Are you using your website's search functionality to its full potential? Do your users always get the most relevant site search results? Do you think... it could be better and you wonder how you could improve the on-site search user experience?
Now, let me guess: you'd want to optimize it quick and easy, by just incorporating some simple internal search best practices into your optimization routine.
It can be done.
We've already selected 8 easy-to-apply techniques to boost the user experience from the on-site search standpoint.
But first, let's clear up a few key aspects:
In short: there's more to the user experience than the user interface (the fact that the well-designed search box gets displayed is not enough).
And in this respect, the relevancy of your site search results is key and, in order to achieve it, you need to consider the whole logic behind the UI, as well.
Now, let's pinpoint these 8 best practices that'll help you improve the on-site search user experience. They're aimed at enhancing the usability of both your search box and your search result page.
Is the user action of your search box... self-evident? Is it obvious for your website users, the instant they land on that page, that that is a... search bar?
Now, here are a few tips to ensure that your search box does have a clear call to action:
Another effective way to optimize the on-site search user experience is by giving them a helping hand with... entering the right input.
Predictive search suggestions and autocomplete drop-down menus will narrow down their search term options and speed things up.
What you can do is to make sure that:
Note: in order to enhance readability, feel free to highlight the matching parts between the user's entered query and the query suggestions provided by your search function.
An apparently insignificant UI improvement like:
… will definitely boost the user experience.
And here are some actionable tips for you to make your search box more visible:
And also, a few simple best practices on how to make your search box more... usable, as well:
Another basic, yet effective way to improve the on-site search user experience is by preparing your search function to handle the imperfect search queries... gracefully.
In other words, it should be perfectly adapted to deliver search results even when users enter:
… in the search bar.
Note: remember to display the user's original misspelled phrase, as well, and to accompany it with a clear search option, relevant for his/her initial query...
END of Part 1.
Stay tuned, for we have 4 more tips to share with you on how to improve the on-site search user experience. “Tips” that address search result page usability issues, as well.
Image by mohamed Hassan from Pixabay
We’re excited to hear your project.
Let’s collaborate!